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A picture of a young white man sat on a stool in a studio against a green screen. A white woman stood next to him holds a microphone boom while another man crouches behind a camera. The shot is overlaid with video control buttons.
sturti / iStock
TECHNOLOGY
Friday 17th April 2026
Member Exclusive
10 minute read

As YouTube turns 21, here are 21 ways video is changing PR forever

From CEO ‘day-in-the-life’ videos to Timothée Chalamet’s press tours, here’s how YouTube, TikTok, Instagram Reels and other short-form videos are reshaping the profession… 

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