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TECHNOLOGY

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TECHNOLOGY
Yes, GEO is a silver bullet – but perhaps not in the way you were thinking
On a yellow background the words PR and SEO in a serif font filled in multicolour across two lines.
TECHNOLOGY
The blurred lines between PR and SEO, and how to win at both
CPD Points
An illustration which suggest a humanoid robot who is sat a laptop can't handle a task. Its head is hanging in mid-air by a long spring attached to its neck. There is a dust cloud and floating cogs where his head should be. The background is turquois
TECHNOLOGY
How to make yourself irreplaceable in an age of AI
An illustration of a person holding their hand up while surrounded by large envelopes and red crosses.
TECHNOLOGY
Click here to uns*****ibe: How will new Gmail function impact PR?
A young Black woman with shoulder length hair, headphones and blue denim jacket sings through a pop filter into a microphone that she is holding
TECHNOLOGY
Dynamic websites empower record labels and PRs to own their narrative
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TECHNOLOGY
Winning brand influencer campaigns go beyond vanity metrics
CPD Points
An Asian woman wearing a bright pink hijab and blue abaya over grey clothing, holds a skateboard while stood on an empty road next to grass and an expanse of water
TECHNOLOGY
Instagram posts now appear in Google searches. This is what PRs need to know
An illustration of a woman's head looking through a microscope at a man sat on a chair under the lens. The background is turquoise and white wavy lines.
TECHNOLOGY
Rethinking reputation management in the age of AI
Within the eaves of wood panelled room an older white woman with short grey hair and wearing headphones is in discussion across a microphone with another unidentifiable woman whose back faces the camera
TECHNOLOGY
Seven podcasting trends for public relations practitioners
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TECHNOLOGY
Empire of AI by Karen Hao – book review
CPD Points
An illustration of the search screen on a computer window. The search field contains the question: What are AI Overviews and summaries?
TECHNOLOGY
Everything PRs need to know about AI Overviews
CPD Points
On a patch of grass in front of a pond, Prince William, Dr Kat Bruce and Big Manny stand smiling as four schoolchildren load large syringes with pond water.
TECHNOLOGY
Great PR: the royal visit to a startup that gave Prince William his ‘best ...
A bird's eye view of table football. The ball is placed at the foot of the right hand striker with the opposing goal keeper poised to defend.
TECHNOLOGY
Crisis communications: your last line of defence after a cyber-attack?
Six young adult friends of different genders and ethnicities stood against a terracotta wall. They are smiling, in conversation and showing each other what's on their phone screens.
TECHNOLOGY
Algorithms and earned media: Where tech PR meets digital performance
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TECHNOLOGY
Decentralised social media: an explainer for PRs
An illustration of a white humanoid robot with wide eyes and smiling face bursting out of a ginormous laptop screen. Sat next the computer are a white man and Black woman with speech bubbles, graphs and cogs surrounding them
TECHNOLOGY
Will AI transform internal comms?
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