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TECHNOLOGY

Four colleagues of different genders and ethnicities sit at a desk while wearing virtual reality headsets
TECHNOLOGY
The evolving role of tech PR: Innovation, influence and audience trust
A close up of the view screen of a video camera which shows two men and one woman sat on stage speaking into microphones. The picture is replicated in the background albeit blurred
TECHNOLOGY
How to use live streaming for wider reach in your comms
A pair of hands (with a watch on the left one) holds a mobile phone with an image of a blue butterfly on it and some clouds, in the background is a cup of coffee, a laptop, notepad and pencil.
TECHNOLOGY
From X to Bluesky: the sky is blue
An illustration of a desktop computer. On the screen are eyes formed of two spiral circles as a metaphor for hypnotism. The background of the screen are a series of digits on wavy lines
TECHNOLOGY
My first encounter with an AI hallucination
A young white blonde woman sits at her laptop smiling and holding a coffee cup while a computer generated miniature robot stands on her laptop. A speech bubble reads hello what can I help you with. The room is edged by windows with green plants
TECHNOLOGY
Three ways AI can improve PR activity (that aren’t content creation)
In a modern office with glass wall a Black business woman wearing a white shirt and grey trousers shakes with a white humanoid robot
TECHNOLOGY
Why AI won’t be taking over from PR
Six male and female colleagues of different ages and ethnicities gather around a laptop smiling. They are in a modern office with bare brick walls
TECHNOLOGY
Why B2B companies ought to embrace LinkedIn’s new algorithm
Text reads CIPR State of the Profession 2024 hashtag state of PR. There is series of red, green and beige shapes and a green background
TECHNOLOGY
AI is the biggest challenge facing public relations
A line of uniformed riot police officers stand in front of damaged furniture and plastic barriers outside a hotel. In the distance are hundreds of protesters, pink smoke and flags
TECHNOLOGY
UK disorder: the final straw in our tolerance of social media?
A white finger with eggshell blue nail varnish hovers over the TikTok app on a mobile phone screen. Other icons include Threads, X, Facebook, YouTube and Instagram
TECHNOLOGY
TikTok has reshaped public discourse. PRs must adapt or risk being left behind
A black Samsung Galaxy ring
TECHNOLOGY
Three of the best smart rings for fitness
A computer generated image of a blue coloured brain placed in the middle of a turquoise and purple circuit board
TECHNOLOGY
The rise of open hybrid GenAI platforms
A woman scientist in a white lab coat wears a virtual reality headset inside her lab. She is waving her arms in front of her. There is technical equipment on the desk and large jars behind her
TECHNOLOGY
Is VR growing up?
CPD Points
Member Exclusive
A smiling woman wearing large headphones over her cream hijab engages in conversation during a podcast. She faces an unidentified man with dark hair and black shirt. They are surrounded by microphones, laptop, notepad and an on-air sign upon a shelf.
TECHNOLOGY
Power of the podcast
Computer generated image of a bald cyborg with a human face touching holographic dials. In front of the cyborg is the face of a woman with bobbed hair who is having her face duplicated by computer mapping
TECHNOLOGY
Political campaigns need to be proactive against deepfakes this election season
A computer generated image of a light blue, three-dimensional speech bubble featuring a white hashtag symbol in the centre
TECHNOLOGY
RIP humble hashtag
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