Issue: Q3 2023
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A couple looking at a coffin. A sold sign outside a house. A stressed woman with documents holding her face. A husband trying to comfort his wife due to her loss.
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6 minute read

Good grief: Reframing the last taboo

Grief – it’s awkward and difficult, traditionally treated as either something to ignore or to take two weeks off and then return to life, brave faced and stoic. But, says Kitty Finstad, grief is far messier, chaotic and destructive than that. And as attitudes and understanding of grief changes, our comms need to shift too.

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