CSR specialist Lisa Malyon joins leading national PR agency 72Point, bolstering the agency’s vision of supporting more household name brands with campaigns that engage audiences around today’s biggest issues.

The agency has a strong Corporate Social Responsibility record and provided over £140,000 of pro-bono PR support in 2018 to charities including Children with Cancer UK, British Lung Foundation, Social Enterprise UK and Young Epilepsy as part of its annual Charity of the Year initiative.

72Point Managing Director Chris Pharo said: “Lisa’s talents ensure we deliver more engaging campaigns and viral stories that direct the nation’s conversations and support our clients’ CSR objectives.”

Malyon said: “My belief is that every business has the capacity and budget to deliver a CSR campaign that will impact others whilst impacting the bottom line, and I’m keen to challenge anyone who thinks differently.”