Making a splash: help choose the next Influence cover

We’ve got a bit of a problem here at Influence Towers. It’s really important to us that we have a great looking magazine. A lot of time and effort goes into creating the design of each edition and the cover story is a big part of that.

Yet, for the next edition of Influence, due out on September 5th, we just can’t decide on the splash. We’ve whittled it down to three really strong contenders. So, instead of us unilaterally deciding which one should make the cover we thought we would ask for some expert advice – yours.

Below you’ll find quick summaries of the three top stories from the next edition of Influence, along with a potential cover design.

Take a look and let us know what you think either by tweeting usw @InfluencePRmag or emailing me at

Option One

The rise of bullshit in media and public debate – science writer David Robson on the rise of ‘truthiness’; and how Public Health England are taking on the anti-vaxxers.

Option Two

How China is rewriting the rules of propaganda – not content with his thoughts being inscribed in the Chinese constitution, President Xi has now worked them into an online game. And every Chinese citizen scores point for taking part. Is this a lesson for all future demagogues?

Option Three

When comms really does save lives – pre and post-terrorist incidents, coordinated communications can be the difference between life and death. CIPR and the Centre for the Protection of National Infrastructure share insights on effective communications in the most fraught conditions.

As you can tell from the lorem ipsum (no spoilers) in the copy these are not yet the finished designs. Let us know which is your favourite and what you’re looking forward to in the next edition of @InfluencePRmag.


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