Two Belgian corporate communications consultants, Phillippe Borremans and Jo Detavernier, have set out to probe the degree in which businesses around the planet have found their existing crisis communications tools and processes to be of sufficient use for the ongoing COVID-19 crisis.
Crisis communications is often a discipline in which companies will underinvest in ‘peace’ time because a lack of urgency is not felt or priority is given to brand communications or demand activation campaigns with easier to measure returns. Therefore one of the survey’s questions pertains to whether companies now plan to invest more in their crisis communications preparedness.
Even if companies make resources available for processes and tools to help them communicate during a crisis, they will sometimes fail to design these in a manner that fits all purposes. The survey also inquires about how well the existing resources performed in sustaining the crisis communications effort in the current unseen scenario.
The survey only takes 5 minutes to complete and from the group of people who participate two will win an All-Access Pass to the upcoming Virtual Public Relations Summit (value $540 plus access to exclusive bonus material with a value of more than $2,000). All participants who care for it will receive a report on the results.
The survey ends on April 24th.