A modern digital strategy for a historic global brand

Barney Brown, Head of Digital Communications for the University of Cambridge, will be speaking at the CIPR East Anglia’s Best PRactice Conference: Bitesize on Thursday 20 May. Here’s a taste of what you can expect.

Barney will tell us the story of creating a modern digital strategy for the University of Cambridge. When asked what we can expect, he came back with:

  • A suitably anarchic tour through the labyrinths of a medieval institution
  • A strategy for writing a strategy
  • The positive aspects of paper and people
  • A series of gentle kicks to help you get out and get things done

This session will give you a fascinating insight into working with such a historic global brand as well as some practical takeaways for your own digital strategy development. Join us on Thursday 20 May at 12:30: https://www.eventbrite.co.uk/e/best-practice-conference-bitesize-barney-brown-tickets-141414156549?aff=ebdsoporgprofile

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