Vaxxers story deserves great publicity

By James Knight.

I have always bought books, I can relax, my mind is put at ease, also excellent learning processes.

One book that has received excellent PR is Vaxxers by Professor Sarah Gilbert and Dr Catherine Green of Oxford and Astra Zeneca vaccine fame. Professor Sarah Gilbert got a standing ovation when she visited Wimbledon as the crowd showed its appreciation.

Vaxxers is the story of how they developed the vaccine against Covid and all about their work to save us. To my mind they are miracle workers.

I could not put the book down, it has attracted PR to match their endeavours, I am not going to write a book review, I could not put it down when I bought it from my local Waterstones.

It is both topical and intriguing, it held me on every page.

Interesting in these times people still browse in book stores, I spend considerable amount of time in Daunts in Marylebone High Street, I also love hearing authors talk, sharing their secrets.

A number of years ago I was very fortunate to meet late Colin Dexter, creator of Inspector Morse, in The Randolph Hotel in Oxford, in the Morse Bar, you felt you were living Inspector Morse, to interview him was honour, considering he did not do many interviews.

It took years for him to make it with PR being thrown at his career.

Another author I would love to have met was the late great Ian Fleming of Chitty Bang Bang and James Bond fame. It would be fascinating to hear about his upbringing in Kent to his later years in the Caribbean, a man who included many of his personal wartime experiences in his books.

I cannot write books, I am a features, and I certainly admire authors like Dexter and Fleming but most of all Professor Sarah Gilbert and Dr Catherine Green, who tell their story brilliantly in their book.

PR at its finest and two lady’s who, along with their teams, saved us.

Professor James Knight is an international businessman, public relations practitioners and academic. He was Fellow of Bournemouth University Public Relations School, guest speaker at Judge Cambridge, Surrey, Bath and Reading, International Mentor for Oxford Brookes on Hospitality. He is a Fellow of CIPR and the Society of Public Relations of America, as well as a fellow of the Institute of Directors.

Photo by Daniel Schludi on Unsplash

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