The first b2b Influencer marketing summit is being held online on the 8th September from 8.30am to 3.30pm and includes an impressive line up of speakers from the influencer and thought leadership community.
The conference will hear from leading experts on how they have created brand partnerships that are not just one-offs but integrated thought leadership campaigns. Collaboration is one word synonymous with Influencer marketing because that is what it is. B2b Influencers come from all different disciplines, technical experts, authors, speakers, business leaders, academics, brand ambassadors and so much more
Traditional advertising has waned in effectiveness as we become overwhelmed with content. Relevance and personalisation have never been more important. People connect more with thought leaders and influencers that speak with authority and authenticity
Sessions include Cyber Security and influencer marketing, What brands have been effective in using b2b influencers, influencer marketing and the law, scaling influencer marketing inside b2b networks,, future of b2b influencer marketing, how to create multiple income streams as an influencer.
Speakers include author of influencer marketing strategy Gordon Glenister, CEO of influencer platform Onalytica Tim Williams, Social media guru Luke Bryley-Jones, Digital Marketing experts Warren Knight and Warren Cass, Robbie Vann Adibee, CEO of Inpulsus and founder of Upside Saving Andries Smith. Influencers include Authentic Alex, Sarah Jane Gratton and Heidi Cohen founder og the actionable marketing guide and Jeanette Okwu. Jason Freeman from the Competition and Markets Authority shares his insights on the legal impact of getting influencer marketing right.
You can follow the event hashtag on the day #B2BInfluence2021.
There is a discount for CIPR members which they can access by clicking this link.