‘Listen twice as much as you talk' – best advice for a PR career

Job title and company: Communications and marketing manager at the Association of Electoral Administrators
Location: Bedfordshire-based, working 100% remotely
Time in PR: 26 years

What does your current role involve? 

I work for the CIPR-equivalent for the UK local government professionals who run elections. It’s been a very busy year! I’m responsible for developing and implementing our communication strategy with and for over 2,000 members across the UK.

What do you love most about working in public relations?

The variety and the relationships you build. I enjoy problem solving and being creative. Having been a generalist in largish organisations over much of my career, it’s been great over the last few years to build up sector expertise and confidence to share it.

What's been the highlight of your career so far?

After 26 years I’ve had many bright spots in different roles, some high profile with major media coverage and others that made a positive organisational impact. 

My main highlight is to have a career at all. My youngest child has significant learning disabilities, attending a special school. There is limited support for families like us.

According to research, only 16 per cent of mothers with disabled children work, compared to 61 per cent of other mothers. I can be part of the 16% because I work almost entirely from home, four days a week, with annualised hours. More organisations offering similar would open so many more opportunities for people in similar situations.

How long have you been a member and what made you join?

I’ve been a member since 2001 and joined as I wanted to benefit from a professional network and access training and support. It’s also been great fun to be part of the East Anglia committee over the last few years. I’m a solo comms person, so being plugged into a local network of PR professionals is valuable in so many ways.   

How does the CIPR support your career?

Aside from training and networking, I hold the CIPR Diploma and have taken part in the CPD scheme for 10 consecutive years. The scheme is a good way to focus your mind on developing and bolstering skills and knowledge. I also became Chartered last year, which has boosted my confidence. It’s an immediate marker that I know my stuff and take my practice seriously. 

Best piece of career advice you’ve been given?

Listen twice as much as you talk. Attentive listening brings many benefits and people like to feel they’re being heard.

How to join the CIPR

Take the next step in your PR career and become a member. The CIPR is a supportive and inclusive community where everyone has the opportunity to connect, thrive and grow. Join the CIPR today.