What’s it like being head of comms at a police force?
Shining the spotlight on CIPR member Beth Durham, head of communications at Sussex police
Name: Beth Durham
Location: Sussex
Time in PR: 20 years
What does your current role involve?
I lead the corporate communications department for a large and extremely busy provincial police force. From both a policing and public engagement perspective, it’s incredibly varied: from managing communications around high-profile cases or events, to hyper-local issues, and the development of behavioural change campaigns. I’m also part of strong local and national communications networks which promote professional practice.
What do you love most about working in public relations?
It’s going to sound trite but I love the variety and the challenge this inevitably brings. The environment we operate in can change rapidly and requires agile thinking. It means I’m constantly developing. I’ve also met some truly great human beings through my work.
What’s been the highlight of your career so far?
Managing communications around numerous high-profile investigations in my earlier career; the closure of the Climategate criminal investigation in 2012 was profound as an example. Leading the multi-agency crisis response to a number of major events and emergencies rank as some of the most memorable. Taking the leap to go solo between in-house roles and gaining my Chartership are also up there.
How long have you been a member and what made you join?
I’ve been a CIPR member for 10 years and joined because my employers at that time didn’t offer a development pathway in PR. Put simply, I wanted to invest in myself and my career.
How does the CIPR support your career?
Tactically, the CIPR continues to develop and stretch my skill set. I completed the Crisis Communications Diploma and regularly access training and CPD. More widely, I gather learning and experience beyond my own professional sphere, and this informs my thinking and keeps me on my toes.
What’s the best piece of PR advice you’ve received?
"Play the long game.” I once found myself moving backwards (and sideways) as a means of moving up and at a time when I was wholly focused on promotion. I initially felt deflated but it helped me grow. Every experience counts so be open to them.
Take the next step in your PR career and become a CIPR member
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