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An illustration of a white, male airforce officer looking at a radar screen while Santa Claus flies overhead in his sleigh pulled by reindeer. Text reads Norad Tracks Santa
Image: Vinyls / Alamy Stock Photo
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Friday 29th November 2024
Member Exclusive
10 minute read

Norad Tracks Santa: the PR campaign that won hearts worldwide

How Norad Tracks Santa, a holiday tradition since 1955, has evolved from a clever PR stunt to a global festive phenomenon – while also highlighting the military’s lighter side

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