‘Connecting with people requires empathy and active listening’
This week, we head to the Indian Ocean to meet a journalist turned PR professional to find out more about her work and why she joined the CIPR…
Name: Hilla Lakhpatwala
Job title and company: Programme officer (public diplomacy and communication) at the Indian Ocean Rim Association
Location: Mauritius
Time in PR: 10 years
What does your current role involve?
I currently serve as a programme officer for public diplomacy and communication at the Indian Ocean Rim Association (IORA) Secretariat. With over 10 years of experience in communication, my primary focus is enhancing IORA's visibility and engagement across the region. I manage media and press relations, oversee social media channels, coordinate outreach programs, develop e-newsletters, and create content for the IORA website.
Additionally, I play a key role in communication planning for both local and international events. I also assist IORA member states, the secretary-general, and directors in project initiation and implementation and draft substantive documentation. My role integrates strategic communication efforts to support IORA's mission and objectives.
What do you love most about working in public relations?
The opportunity to bridge communication between organisations and their audiences in ways that create lasting impact. With six years’ experience as a journalist, I’ve developed a deep understanding of how media and public opinion shape narratives.
Now, in public diplomacy, I’m able to use that insight to build relationships, promote dialogue, and amplify IORA’s mission on a regional scale. The dynamic nature of the work keeps me engaged, and I find it fulfilling to be part of initiatives that contribute to fostering international collaboration and strengthening global visibility of the association.
What's been the highlight of your career so far?
Transitioning from journalism to public diplomacy. It allowed me to apply my storytelling and communication skills to a broader, more strategic role that promotes IORA's visibility. Another key highlight has been building and strengthening media relationships to elevate an organisation's visibility, especially through media support during major events.
How long have you been a member and what made you join?
I became a member in January 2025. I was drawn by the opportunity to be part of a larger community of PR and communication professionals. I’m passionate about continuous learning, and being part of this community helps me stay updated on the latest trends, tools, and best practices in the field of public relations and communication. No doubt, this membership provides a valuable platform for growth that contribute to both my personal and professional development.
How does the CIPR support your career?
The CIPR supports my career by providing access to a network of like-minded professionals and a wealth of resources that help me stay at the forefront of the PR and communication field. Through workshops, and online learning opportunities, I can continually enhance my skills and knowledge. The CIPR also offers valuable insights into the latest industry trends and best practices, which helps me refine my approach to public diplomacy and communication.
Best piece of career advice you’ve been given?
The best piece of career advice I’ve received is, 'The power of communication is not just in speaking, but in listening and understanding.' This idea has shaped how I approach both my personal and professional life. It’s not enough to communicate with clarity and confidence, but truly connecting with people requires empathy and active listening. Embracing this has made me a more effective communicator, whether in media relations, public diplomacy, or team collaboration.
Find out more about joining the CIPR
Take the next step in your PR career and become a member. The CIPR is a supportive and inclusive community where everyone can connect, thrive and grow. Join the CIPR today.