PUBLIC RELATIONS
Friday 20th June 2025
The PR spark that lit a nationwide vape ban
How a £2.5k research project on single-use vapes went viral, swayed the press, and helped trigger a UK law change – without aiming for a ban.
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How a £2.5k research project on single-use vapes went viral, swayed the press, and helped trigger a UK law change – without aiming for a ban.