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A campaign visual showing a digitised colour image of a white, male soldier's head and shoulders. His left side is civilian with short brown hair; his right side is in army helmet and uniform with camouflage paint on his cheek
Image: RCGP / NHS England / Evergreen PR
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Friday 31st October 2025
Member Exclusive
10 minute read

The award-winning PR campaign helping GPs better serve veterans

How strong news hooks, solid PR theory and striking visuals are influencing doctors’ understanding of the distinct health needs of England’s 1.74 million ex-forces veterans

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