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A white man with cropped brown hair and wearing a formal dark jacket and white ruffled shirt holds a porcelain tea cup with his pinkie finger extended.
SeventyFour / iStock
LEARNING
Friday 16th January 2026
Member Exclusive
10 minute read

The new rules of PR etiquette

Will phones and face to face networking ever reign supreme again? Or has email, Slack, WhatsApp and AI wooed a new generation of PRs for good? The changing face of manners in 2026

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