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A colour portrait of a smiling Emma Fox. Emma is a white woman with blond hair wearing a green patterned jacket. She is sat on a sofa in front of a display case of wine and a wood panel.
Photograph: Berry Bros. & Rudd
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Friday 23rd January 2026
Member Exclusive

Berry Bros. & Rudd CEO Emma Fox: How to target gen Z

They’re the generation that prefers the gym to the pub, so how is the 327-year-old, family-owned luxury wine and spirits merchant Berry Bros. & Rudd attracting gen Z to the fold?

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