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A computer generated image of a white and black football hitting the back of a white football net.
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INTERNATIONAL
Friday 5th June 2026
Member Exclusive
10 minute read

From open goal to own goal: Can Fifa resist bad PR this World Cup?

The build up to this summer’s World Cup has been unlike any other in the tournament’s chequered history. Are the tournament, and its organisers Fifa, bulletproof when it comes to bad PR?

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