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A close up of George W Bush holding a telephone handset to his left ear.
President George W Bush confers with staff via telephone on 11 September 2001, from his office aboard Air Force One during the flight from Sarasota to Barksdale Air Force Base. Photography: World Politics Archive (WPA) / Alamy
LEADERSHIP
Friday 4th September 2026
Member Exclusive
10 minute read

How 9/11 changed leadership communication

Twenty-five years on from the deadliest terror attacks in American history, senior communicators revisit the attacks and the lessons that changed how leaders are expected to speak, and be seen, in a crisis.

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