A Perfect Storm
Gloomy clouds are gathering as rising inflation, spiking energy prices and the ongoing war in Ukraine combine to create a unique set of circumstances. Can a PR and content strategy help mitigate the looming macro risks? Lawrie Holmes investigates.
Dark clouds on the horizon; the gathering storm edging closer… there’s a pervading sense that rising inflation and energy prices bringing a cost-of-living crisis, combined with the effects of enduring war in Ukraine, could combine to create economic havoc.
But how much of a threat are these elements? How are they being viewed by leading players in the PR sector? And how are PR professionals looking to mitigate the dangers for themselves and their clients?
The headlines don’t make happy reading: as reported by the Office for National Statistics, the UK economy shrank in March and April – the first time it has contracted two months in a row since Covid struck – and the cost of filling up an average family car with petrol recently hit £100.