Thankfully, the pandemic is a hazy, distant memory for many, but the salient learning about the power of simple and clear messaging in times of crisis struck home so hard for James Burstall, CEO of media company Argonon, that he wrote a book about it, sharing 16 lessons he learnt. Communication is key and in our feature he outlines ways to deliver difficult messages and nurture resilience.  

Coming at the issue from an entirely different angle, Stephen Murphy, former editor of Inside Soap magazine, explores how soaps are used as powerful messaging vehicles for charities. Both views make for thought-provoking and actionable insights for all communication professionals and I hope you find them useful. 

Of course, with the optimistic days of summer finally here, shining a light on life's darker side might feel a little discordant but taking on board some of our contributors' suggestions now could not only futureproof you and your clients, but also provide valuable food for thought as we rest, reset and start thinking about longer term vision, strategy and goals. 

Enjoy the holidays.