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In a studio, a ring light frames a young Black female influencer who is smiling while looking into the mobile phone that she is holding.
LeoPatrizi / iStock
PUBLIC RELATIONS
Friday 1st November 2024
Member Exclusive
10 minute read

Who’s more important – journalists or influencers?

Does print still have a point? Or should PRs be placing their bets with the ‘wild west’ creator economy instead?

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