Next week is Social Media Week. That’s well known. What’s less well known is that this is Social Data Week, and this facet of social underpins a lot of the stuff on next week’s agenda. Nevertheless, many people with social in their job description, from public relations to marketing to ‘digital’, are not yet fluent in the data foundations.
One aspect of social data that particularly excites me is the Semantic Web, often referred to as Web 3.0. According to Sir Tim Berners-Lee, the inventor of the World Wide Web, Web 3.0 describes the web as a universal medium for the exchange of data, information and knowledge. It’s an awesome vision that’s playing out right now.
Brandwatch is one company that understands social data better than most.
I’ve known Giles Palmer, the founder and CEO of Brandwatch, since I interviewed him for one of the first ebooks on social analytics all the way back in 2008. Brandwatch shares my enthusiasm for the Semantic Web and related technologies, so I’m delighted that the company has sponsored the production of this stack.
If you’re procuring or reviewing your current choice of social listening, analytics and intelligence service, then check them out.