If you use social web services like Instagram, Vine or Snapchat, you’re probably aware that these particular services are very much designed for use on mobile devices. By 98 percent, 99 percent and 100 percent of users, respectively, to be precise.
A handy chart by Statista offers some clarity.
86 percent of Twitter users are mobile-first in their use of the platform. I’d say one reason the percentage isn’t higher still is because many people (like me, for instance) use the service on multiple platforms depending on where they are, what they’re doing and what device they happen to be using. The “Twitter experience” is pretty good across all devices.
In contrast, LinkedIn is still largely a fixed-location-first type of usage, with only 26 percent on mobile. Maybe that reflects its user demographic (business people) as well as its less-than-stellar experience via mobile devices.
This snapshot view from December 2013 illustrating how most social networks are now mobile-first in their usage is yet another pointer to the bigger picture on what’s happening across the online world. It’s a picture of the US but it is a credible indicator of much of the global online world.
- How will mobile transform business?
- What will happen in 2014?
- What won’t happen in 2014?
The “What will happen…” section includes a really interesting prediction:
- New mobile-centric ad formats will emerge
- More mobile ad network will shift to the exchanges
- Short videos (5 to 10 seconds) will make a greater impact on consumers, taking advantage of higher engagement levels with video on mobile
Look at that Statista chart, above, again.
In the “What won’t happen…” section, Forrester says wearable technology won’t move past a niche market: it’s still experiment time. (I’m looking forward to seeing what the 2014 hype cycle on emerging technologies from Gartner, due within the next month or so, shows about wearable tech.)
Insights worth understanding.
- A new book from Forrester, The Mobile Mind Shift, is due to be published in the US on June 24. Look out for an early review by my podcasting partner, Shel Holtz, soon in an FIR Book Reviews podcast.