Video: The Future of Communications


Yesterday I had the pleasure of taking part in a live Google+ Hangout on the subject of the future of communications. Featuring no less than PR industry sage Deirdre Breakenridge, highly respected technologist Neville Hobson and PRCA Digital Group head Danny Whatmough, it was a teaser for the highly anticipated FutureComms14 event, organised by Mynewsdesk.

Moderated by Adam Cranfield, it proved to be a fantastic taster of what’s to come on June 18th in London. If you have an interest in the future of the communications industry (and if you’re reading this I have to assume you must do) then the recording below is well worth 50 minutes of your time. We discussed a number of topics related to the integration of marketing, PR and social media roles; the relative merits and value for money of large and small agencies; and the development of in-house communications teams: themes that will be addressed in more detail at FutureComms14.

Full details on the speaker line up for the main event are available here. And if you use the special discount code Sutton-VIP you’ll get 20% off the ticket price! But be quick as the event is selling out fast.

To whet your appetite before you watch the video below, a few choice quotes:

“Our processes have to change due to connected media and the connected consumer” – Deirdre

“We shouldn’t be scared of the changes, but we need to be brave” – Neville

“Clients want a creative solution to their problems, and the agencies that best provide this will be the ones that succeed” – Danny

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Posted by Paul Sutton

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