Image courtesy of flickr user Sadie Hernandez

Pokémon Go for PR and communications

Despite only officially being available in Australia, New Zealand the USA Pokémon Go has taken the world by storm. So how is the PR and communications world responding? I’ve seen a couple of great examples.

The first is this fantastic tweet from the Trades Union Congress, which is the federation of most UK trade unions.

What’s not to like about it? Apart from maybe a dozen donuts is a bit miserly!

It’s a fantastic way to capitalise on a huge trend and grab the attention of those elusive young people that it’s so hard for traditional trade unions to reach.

The second that I’ve seen was shared by Peter Shankman (who I’ve ‘known’ since we were both on PR email discussion lists back in the ’90s).

Peter shared this photo to Instagram, taken in the lounge of the Sheraton Grand Los Angeles. When he got back to his room he found this card, along with a chocolate bar and diet coke (he doesn’t specify if it was diet chocolate!). He shared the story on Medium.


“Give your employees the freedom to have fun. What you’ll gain from it can’t even be imagined.

Insofar as me? I’ve just found my new default hotel whenever I’m in Los Angeles.”

Let me know if you’ve seen any other good examples of PR and communications professionals using Pokémon Go.

Featured image courtesy of flickr user Sadie Hernandez

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  1. Hi Stuart – nice piece. Strangely enough I am just thinking about Pokemon Go for a client. But not in the way you are describing. I am pondering what the game says about attitudes among its users to privacy etc; and also whether there are any lessons to learn for other companies about the use of Augmented Reality.

  2. Are we also assuming that everyone using Pokemon Go in this way has licensed the IPR use? Very easy to jump on a bandwagon and certainly not trying to stifle creativity – I’m all for that, but we live in increasingly litigious times, so surely part of the role of PR is also minimise risk for the brand/client?

  3. Mm. I’m sceptical of attempting to tap into the zeitgeist like this, at least if you’re not part of the group you’re trying to target. As a early 20-something PR professional it’s usually pretty transparent, and by extension inauthentic, when PRs try to appeal to my demographic if they’re not a part of it and don’t really understand it. It’s very easy to get wrong.

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