Public relations in an agency is unrecognisable from 25 years ago.

It started, as these things often do, as a conversation on Twitter.

I posted a list activities that we used to undertake as part of our day job when I started out working in public relations in 1993.

It’s turned into nostalgic trip down memory lane for a lot of people in my network. Thanks to everyone that jumped into the conversation.

25 years ago workflow in an agency was defined by media relations. Activity was focused on earned and owned media.

The first agency that I worked at was A Plus in Slough. It subsequently became Brodeur, then Pleon, and latterly Ketchum. What goes around comes around.

The internet was in its infancy. If you had access it was via a dial-up modem for email of an online service. WordPerfect 5.1 was the state of the art word processor.

Here’s another 21 things that defined PR agency life in the early nineties.

1: Media and journalist directories: Guardian Media Guide, Pims monthly UK directory, and Hollis

2: Calling journalists, and receiving inbound calls. The phone has become an underused tool

3: Double spaced press releases for edits and notes

4: Printing at a dedicated workstation from disk, documents shared via hard copy

5: Sharing a dial-up modem and email address between the whole office

6: Photocopying, posting and faxing press releases

7: Printing and collating press kits for an event

8: An embargo was an embargo

9: Biking or couriering images, transparencies and video

10: Arranging meetings at exact time and place

11: Cutting out, copying and spray mounting press coverage

12: Physically measuring column inches

13: Waiting for photos to be developed in a darkroom, or using a repro shop

14: Dictating documents by phone or face-to-face

15: Lightboxes, and retouching transparencies

16: Choosing a photos from a contact sheet and ordering copies

17: Microfiche machines for research

18: Cutting and splicing audio interviews

19: Transferring artwork to a printer by ISDN, and hoping the line didn’t drop

20: Correcting mistakes on printed documents using Tippex

21: Lunches that lasted until the end of the working day

Image courtesy of flickr user Ali Karimian