We Need Positive PR to Support Flying Again

By James Knight.

No wonder people want to get away, what with this depressing weather and more than 15 months of Covid.

I am used to getting vaccines to travel from Mexico to Africa, it was second nature. We are going to be forced into vaccine travel whether we want it or not and many countries will insist on it.

This may force more people have vaccines if they want to travel. At present I am not planning to go abroad despite havin ghad the vaccine and have put back meetings in the States to when I feel confident go back to New York.

The last thing I need is to go into quarantine there or on my return if there was a sudden change in the criteria.

What does it mean for the airline industry? People must have confidence and I am very positive it will happen.

Though I found airports bad enough anyway, especially Hartsfield Atlanta, which I know better than London. It is the busiest airport in the world, so much so that there is a saying: “Whether you go to Heaven or Hell you will pass through Hartsfield”.

What is making flying more difficult is lack of consistency from the Government, though I know it is a very unpredictable landscape, which makes it difficult for all of us.

PR industry and travel and tourism need to get the Government to put forward a more positive strategy, so the public, travel industry know where they are. Even though it is a changing landscape, the problems we have is indecisiveness with all the parties not singing off the same sheet. We need to work together.

I lived through the cloud of the volcano, got stranded in New York through 9/11, we pulled through in the end.

What has changed is no early morning flights over Richmond-upon-Thames it seems that Richmond has the “Sound of Silence”.

Professor James Knight is an international businessman, public relations practitioners and academic. He was Fellow of Bournemouth University Public Relations School, guest speaker at Judge Cambridge, Surrey, Bath and Reading, International Mentor for Oxford Brookes on Hospitality. He is a Fellow of CIPR and the Society of Public Relations of America, as well as a fellow of the Institute of Directors. 


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