‘I love using storytelling to create real-world change’

Name: Ellen Finlay 
Job title and company: Founder, Policy 360
Location: Belfast
Time in PR: Over a decade, with a focus on political engagement and strategic communications

What does your current role involve? 
I help charities, social enterprises and values-led organisations cut through the noise to connect more effectively with politicians and influence policy. This involves consultancy, training, and delivering strategic communications to amplify their voices in impactful ways. 

What do you love most about working in public relations? 
I love using storytelling to create real-world change, especially when it comes to amplifying underrepresented voices and influencing policy. Every project is a chance to make a tangible impact on the issues that matter. 

What's been the highlight of your career so far? 
Winning the CO3 Award for leading a social enterprise felt like a recognition of the work Policy 360 does in helping organisations get heard at the highest levels. 

How long have you been a member and what made you join?  
I joined the CIPR to deepen my knowledge, connect with other PR professionals and stay on top of emerging trends in communications and public affairs. 

How does the CIPR support your career? 
The CIPR provides a platform to learn, connect, and showcase the impact of communications in influencing policy and public discourse. 

Best piece of career advice you’ve been given? 
“Stay rooted in your values – they’re your anchor in every decision and every campaign.” 

Find out more about joining the CIPR

Take the next step in your PR career and become a member. The CIPR is a supportive and inclusive community where everyone can connect, thrive and grow. Join the CIPR today.

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