Issue: Q1-2023
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A photo collage of two black and white photographs from 1948 with one colour photograph of a woman holding a megaphone and another photograph of a female NHS worker.
Mirrorpix, Daily Herald Achive, Matthew Horwood / Stringer
PUBLIC RELATIONS
Member Exclusive
6 minute read

Changing the narrative: public interest is key to post-war and post-pandemic PR solutions

The CIPR was set up in the wake of WWII to improve communications and increase co-operation. Emma Duke looks at how,  in 2023, the PR industry uses its principles of truth, dialogue and public interest effectively in a world recovering once again from seismic shocks.

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