Join CIPR
Search by title

LEARNING

Ollie Manster, a white man with cropped brown hair, sat at a laptop smiling to camera. He wears a denim shirt over a white t-shirt, in modern office
LEARNING
10 things I learnt about public relations after my first year in the industry
Gold coloured two and zero balloons and streamers popping from a bottle
LEARNING
20 essential PR tips from my 20 years working in public relations
Illustration of a Black man wearing a yellow jumper and blue trousers, reading a book while sat on a life-size stack of four giant books. A giant lightbulb rests on the top one.
LEARNING
Why working in PR makes you an expert storyteller
A side profile of a white woman sat at a desk holding a mouse in her right hand while looking at emails on her computer screen. She has dark hair in a bun, glasses and wears a light brown shirt. Three other unidentified people are in the background
LEARNING
Five things journalists hate to see in a pitch
A red Ford Focus rally car emblazoned with sponsor logos takes to the air as it speeds down a narrow track with green verges either side
LEARNING
How rally driving has accelerated my PR skills and career
An illustration of 11 faceless people of different genders and ethnicities, wearing a variety of bright clothing to represent a range of cultural styles
LEARNING
An exercise in audience understanding
A blue book with the title New Methods For Women and a black and white photograph of Sharmadean Reid in the centre
LEARNING
Award-winning entrepreneur Sharmadean Reid’s first book, New Methods For Women
The counting by hand of ballot papers on election night
LEARNING
Elections – a seven-point comms checklist to guide your approach
A smiling, young Black woman with shoulder length hair a green blouse is sat in conversation with a man whose back is to the camera. He has greying dark hair and beard and white shirt. In the background is a modern office with two colleagues walking
LEARNING
Intergenerational collaboration can give the PR industry a boost
An illustration of five people stood on podium's cooperating by passing giant light bulbs to each other. The one at the top is lit
LEARNING
How can the public relations industry improve social mobility?
An illustration of four people of different genders and ethnicities contributing items stood around a giant certificate, including one on a step ladder adding a fifth gold star. Others hold a first place shield, envelope and a large target board abov
LEARNING
Four real life stories of social mobility in public relations
An illustration of an open mouth with the words say what? written over the tongue. The alphabet is written to the bottom left of the mouth, with three stars around the other corners
LEARNING
Business jargon: Please mind your language
A rounded monster character constructed from brown bristles, with two despondent cartoon-like eyes. The background is bright blue.
LEARNING
Five tips to communicate dry subjects
A tall red brick cuboid entrance with the words The British Library on the fascia of the lintel. The sky is blue and there are people and a pedestrian signal at the bottom of the image
LEARNING
Crisis comms: Lessons learned from the British Library cyber-attack
A stack of yellow, green and blue post-it notes on an eggshell-blue marbled surface. The words what next? is handwritten on the note at the top
LEARNING
Five trends shaping the future of the corporate communications function
Five young colleagues in a modern office smile and gesture at a phone camera while wearing virtual reality headsets on their foreheads. The colleagues are two white women, one Asian man, one Black man and one white man.
LEARNING
Unleashing the power of innovation in internal comms
of 12