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Articles tagged with 'PR strategy'

CPD Points
Member Exclusive
Image for article 'How PR and storytelling elevated whisky into a premium product'
PUBLIC RELATIONS
How PR and storytelling elevated whisky into a premium product
Image for article 'Why corporate hypocrisy is the fastest way to kill your brand'
PUBLIC RELATIONS
Why corporate hypocrisy is the fastest way to kill your brand
Image for article 'Why PR must shift from EMV to business metrics and effectiveness in influencer marketing'
PUBLIC RELATIONS
Why PR must shift from EMV to business metrics and effectiveness in influencer ...
Image for article 'From headlines to search results: the real value of digital PR in 2025'
TECHNOLOGY
From headlines to search results: the real value of digital PR in 2025
Image for article 'Is reality TV the new PR platform?'
PUBLIC RELATIONS
Is reality TV the new PR platform?
Image for article 'Planning PR for International Women’s Day 2026? Align with the UN theme'
INTERNATIONAL
Planning PR for International Women’s Day 2026? Align with the UN theme
Member Exclusive
Image for article 'Top media lawyer Louis Charalambous on celeb culture, journalism, PR and the law'
INTERVIEWS
Top media lawyer Louis Charalambous on celeb culture, journalism, PR and the law
Image for article 'Strategic communications v PR: what’s the difference?'
LEARNING
Strategic communications v PR: what’s the difference?
Image for article 'How AI comms must change in 2026'
TECHNOLOGY
How AI comms must change in 2026
Image for article 'Metric overload: what influencers, brands and PR agencies should actually be measuring'
PUBLIC RELATIONS
Metric overload: what influencers, brands and PR agencies should actually be ...
Advertisement Feature
Image for article 'Responsible AI in PR starts with strong governance'
PUBLIC RELATIONS
Responsible AI in PR starts with strong governance
Image for article 'The CIPR annual conference 2025 reviewed: leadership and impact'
LEADERSHIP
The CIPR annual conference 2025 reviewed: leadership and impact
Image for article 'Reaching men with health messages: Five tips for effective communication'
LEARNING
Reaching men with health messages: Five tips for effective communication
Image for article 'Compliance reporting: the opportunity you’re missing every year'
LEARNING
Compliance reporting: the opportunity you’re missing every year
Image for article 'The BBC resignations: when perception, politics and PR collide'
LEADERSHIP
The BBC resignations: when perception, politics and PR collide
CPD Points
Member Exclusive
Image for article 'As John Lewis Christmas ad lands, how to create a multi-generational PR campaign'
PUBLIC RELATIONS
As John Lewis Christmas ad lands, how to create a multi-generational PR campaign
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