Join CIPR
Search by title

MEMBER EXCLUSIVE

CPD Points
Member Exclusive
A senior white businesswoman wearing a pink patterned jumper is sat next to a Black, male middle management colleague who is wearing an orange shirt and blue jeans. They are looking at a laptop on a coffee table.
LEARNING
The power of reverse mentoring for PR professionals
Member Exclusive
A cut out of a smiling Tom Pattinson placed in front of four covers of Positive News magazine. Tom is a white man with short light brown hair who is stood with his arms crossed and wearing a green shirt.
INTERVIEWS
This is how to pitch to journalists – Tom Pattinson, editor, Positive News
CPD Points
Member Exclusive
A picture of a young white man sat on a stool in a studio against a green screen. A white woman stood next to him holds a microphone boom while another man crouches behind a camera. The shot is overlaid with video control buttons.
TECHNOLOGY
As YouTube turns 21, here are 21 ways video is changing PR forever
CPD Points
Member Exclusive
A window squeegee creates a clear arched path across a soapy window frame, revealing a small curved robot on wheels.
TECHNOLOGY
How PR pros can maximise visibility for their clients in an age of AI
CPD Points
Member Exclusive
A group shot on a white background of a dark uncorked Folc wine bottle alongside five different-shaped stem glasses of sparkling rosé wine
PUBLIC RELATIONS
Folc It! Behind the scenes of the PR campaign for Folc English sparkling rosé
Member Exclusive
A concept of stress showing a business man holding his head in his hands while a motion blur shows colleagues around table handing him paperwork
LEARNING
Stressed out: PR professionals on surviving the workplace pressure cooker
CPD Points
Member Exclusive
Illustration of a laptop which has a paper plane, envelopes, browsers and figures of people flying out of it
PUBLIC RELATIONS
From Beehiiv to Substack: the newsletter explosion
Member Exclusive
A colour portrait of Sali Hughes. Sali is a white woman with blond hair who is wearing black. She is sat leaning on a black desk against a grey background.
INTERVIEWS
Sali Hughes: 'Nobody loves PR professionals more than I do'
Member Exclusive
A middle aged white woman with a grey bob and beige jumper sat at a kitchen table writing in a notepad while surrounded by a laptop and paperwork.
LEARNING
Everything you need to know about the CIPR’s 2026 Research Fund
Member Exclusive
The word trust written in light blue on a dark blue background. It is surrounded by various icons including a thumbs up, a handshake and graphs.
INTERVIEWS
How PR professionals can embed trust in client relationships
Member Exclusive
A colour portrait of Farzana Baduel to the left of a large gold-framed mirror in a cream coloured room. She is wearing a pink and brown sticked jacket.
INTERVIEWS
Farzana Baduel, CIPR President, on the future of public relations
CPD Points
Member Exclusive
Jon Snow wearing a fawn jumper holds a microphone while sat on a red seat. He is looking to the right. Members of the audience are out of focus in the background which is bathed in blue light.
PUBLIC RELATIONS
The rise of the micro-event – PR’s hottest trend
Member Exclusive
A portrait of Helen Tupper facing the camera in a modern living room while wearing a red dress. Tupper is a white woman with blond hair. Behind her are a wall mounted painting and soft furnishings.
INTERVIEWS
Squiggly Careers’ Helen Tupper: 'Invest in your own growth or you’ll ...
Member Exclusive
A colour portrait of a smiling Emma Fox. Emma is a white woman with blond hair wearing a green patterned jacket. She is sat on a sofa in front of a display case of wine and a wood panel.
LEADERSHIP
Berry Bros. & Rudd CEO Emma Fox: How to target gen Z
CPD Points
Member Exclusive
A white man with cropped brown hair and wearing a formal dark jacket and white ruffled shirt holds a porcelain tea cup with his pinkie finger extended.
LEARNING
The new rules of PR etiquette
Member Exclusive
On a yellow background a multi-coloured three dimensional 2026
LEARNING
10 PR and business trends for 2026
of 12