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TECHNOLOGY

A young Black woman with shoulder length hair, headphones and blue denim jacket sings through a pop filter into a microphone that she is holding
TECHNOLOGY
Dynamic websites empower record labels and PRs to own their narrative
A smiling young Black man wearing blue and white striped shirt while crouching down in front of a mobile phone on a tripod which is flanked by two ring flashes.
TECHNOLOGY
Winning brand influencer campaigns go beyond vanity metrics
CPD Points
Member Exclusive
An Asian woman wearing a bright pink hijab and blue abaya over grey clothing, holds a skateboard while stood on an empty road next to grass and an expanse of water
TECHNOLOGY
Instagram posts now appear in Google searches. This is what PRs need to know
An illustration of a woman's head looking through a microscope at a man sat on a chair under the lens. The background is turquoise and white wavy lines.
TECHNOLOGY
Rethinking reputation management in the age of AI
Within the eaves of wood panelled room an older white woman with short grey hair and wearing headphones is in discussion across a microphone with another unidentifiable woman whose back faces the camera
TECHNOLOGY
Seven podcasting trends for public relations practitioners
On an orange background a mostly black book cover with the title and author's name written in text. An orange crescent represents the sun rising.
TECHNOLOGY
Empire of AI by Karen Hao – book review
CPD Points
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An illustration of the search screen on a computer window. The search field contains the question: What are AI Overviews and summaries?
TECHNOLOGY
Everything PRs need to know about AI Overviews
CPD Points
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On a patch of grass in front of a pond, Prince William, Dr Kat Bruce and Big Manny stand smiling as four schoolchildren load large syringes with pond water.
TECHNOLOGY
Great PR: the royal visit to a startup that gave Prince William his ‘best day’
A bird's eye view of table football. The ball is placed at the foot of the right hand striker with the opposing goal keeper poised to defend.
TECHNOLOGY
Crisis communications: your last line of defence after a cyber-attack?
Six young adult friends of different genders and ethnicities stood against a terracotta wall. They are smiling, in conversation and showing each other what's on their phone screens.
TECHNOLOGY
Algorithms and earned media: Where tech PR meets digital performance
Illustration of various emojis (hearts, smiling faces, thumbs up etc.)
TECHNOLOGY
Decentralised social media: an explainer for PRs
An illustration of a white humanoid robot with wide eyes and smiling face bursting out of a ginormous laptop screen. Sat next the computer are a white man and Black woman with speech bubbles, graphs and cogs surrounding them
TECHNOLOGY
Will AI transform internal comms?
An illustration of four people looking bemused while stood in front of a giant laptop. The screen shows a sad face and a white x inside a red circle.
TECHNOLOGY
The AI reality gap in corporate communications and public relations
Four colleagues of different genders and ethnicities sit at a desk while wearing virtual reality headsets
TECHNOLOGY
The evolving role of tech PR: Innovation, influence and audience trust
A close up of the view screen of a video camera which shows two men and one woman sat on stage speaking into microphones. The picture is replicated in the background albeit blurred
TECHNOLOGY
How to use live streaming for wider reach in your comms
A pair of hands (with a watch on the left one) holds a mobile phone with an image of a blue butterfly on it and some clouds, in the background is a cup of coffee, a laptop, notepad and pencil.
TECHNOLOGY
From X to Bluesky: the sky is blue
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