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TECHNOLOGY

A young white blonde woman sits at her laptop smiling and holding a coffee cup while a computer generated miniature robot stands on her laptop. A speech bubble reads hello what can I help you with. The room is edged by windows with green plants
TECHNOLOGY
Three ways AI can improve PR activity (that aren’t content creation)
In a modern office with glass wall a Black business woman wearing a white shirt and grey trousers shakes with a white humanoid robot
TECHNOLOGY
Why AI won’t be taking over from PR
Six male and female colleagues of different ages and ethnicities gather around a laptop smiling. They are in a modern office with bare brick walls
TECHNOLOGY
Why B2B companies ought to embrace LinkedIn’s new algorithm
Text reads CIPR State of the Profession 2024 hashtag state of PR. There is series of red, green and beige shapes and a green background
TECHNOLOGY
AI is the biggest challenge facing public relations
A line of uniformed riot police officers stand in front of damaged furniture and plastic barriers outside a hotel. In the distance are hundreds of protesters, pink smoke and flags
TECHNOLOGY
UK disorder: the final straw in our tolerance of social media?
A white finger with eggshell blue nail varnish hovers over the TikTok app on a mobile phone screen. Other icons include Threads, X, Facebook, YouTube and Instagram
TECHNOLOGY
TikTok has reshaped public discourse. PRs must adapt or risk being left behind
A black Samsung Galaxy ring
TECHNOLOGY
Three of the best smart rings for fitness
A computer generated image of a blue coloured brain placed in the middle of a turquoise and purple circuit board
TECHNOLOGY
The rise of open hybrid GenAI platforms
A woman scientist in a white lab coat wears a virtual reality headset inside her lab. She is waving her arms in front of her. There is technical equipment on the desk and large jars behind her
TECHNOLOGY
Is VR growing up?
CPD Points
Member Exclusive
A smiling woman wearing large headphones over her cream hijab engages in conversation during a podcast. She faces an unidentified man with dark hair and black shirt. They are surrounded by microphones, laptop, notepad and an on-air sign upon a shelf.
TECHNOLOGY
Power of the podcast
Computer generated image of a bald cyborg with a human face touching holographic dials. In front of the cyborg is the face of a woman with bobbed hair who is having her face duplicated by computer mapping
TECHNOLOGY
Political campaigns need to be proactive against deepfakes this election season
A computer generated image of a light blue, three-dimensional speech bubble featuring a white hashtag symbol in the centre
TECHNOLOGY
RIP humble hashtag
Illustration of a laptop. On the screen is an opened envelope revealing a piece of paper with three horizontal lines representing text
TECHNOLOGY
How to increase your email marketing open rates
Two iPhones displaying screen shots from the Mindful Nation app. The displays include the text self love, anxiety goodbye, let it go, meditate, limitless
TECHNOLOGY
Madonna's former PA launches Mindful Nation mindfulness app
Computer generated image of a turtle with a plastic bag in its mouth, swimming in a turquoise shallow sea littered with plastic bottles on the seabed and surface. The sky is pink with yellow and purple hues.
TECHNOLOGY
In conclusion: The growing AI content pollution problem
A bright yellow circular emoticon look sideways with a smirk on its face, tongue out and raise eyebrows
TECHNOLOGY
Public and charity sector approaches to social media are changing
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