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Image for article 'B2B marketing needs a makeover'
PUBLIC RELATIONS
B2B marketing needs a makeover
An illustration of a brown-haired young girl in a red dress who is using lemon juice to write an 'invisible' message on a sheet of white paper. The background is terracotta.
PUBLIC RELATIONS
How to avoid hidden messages and misunderstandings
A restaurant roof terrace on a sunny day with green chairs, large white parasols, flower beds and a blue sky.
PUBLIC RELATIONS
Three of the best gallery restaurants for working lunches
Gary Lineker, dressed in a white t-shirt, getting into the driver's seat of his black car. Lineker is a white man with grey hair and glasses. There are red brick houses in the background.
PUBLIC RELATIONS
Gary Lineker to leave BBC: a PR professional's view of the row
A computer illustration of a man looking at a giant mobile phone with several 'pop up' screens with the word News on them
PUBLIC RELATIONS
How 25 years in journalism prepared me for a new career in PR
A landscape shot of the outside of The Langley which is a pale building with a circular pond in front of it
PUBLIC RELATIONS
The Langley: the perfect stately home hotel and event space
A Black man in a blue gillett, white t-shirt, light glasses and a cream woollen hat stands in a clothes shop browsing a pile of denim jeans. There is a neon sign in the background.
PUBLIC RELATIONS
Corporate PR strategies that build long-term brand equity
On a green pastel background, a birds eye view of an assortment of brightly coloured notebooks, planners, pencil case and other stationery
PUBLIC RELATIONS
Stylish stationery from B-Corp companies
Vukasin Stanojlovic / iStock
PUBLIC RELATIONS
The problem with crisis comms: why our presence sparks suspicion
An illustration of a person in a small boat is shown with huge waves looking to engulf it
PUBLIC RELATIONS
Navigating the storm: why crisis PR is essential for every brand
A colour photograph of an unidentified person wearing a blue shirt pointing at his laptop screen. Super-imposed over the photo is a computer generated white icon of an envelope.
PUBLIC RELATIONS
Why email still matters: making it work in public sector communications
A meeting room at room2 Belfast consisting of a large light coloured table and 12 chairs, in front of a turquoise kitchen with red fridge.
PUBLIC RELATIONS
Room2 Belfast: fab, flexible event spaces with impeccably green credentials
An illustration of a house, tree and red car submerged in water with a rain cloud over them
PUBLIC RELATIONS
Working in sustainability comms amid Trump’s culture war
Two white men both wearing blue shirts chat standing in an office setting with five women and a man chatting in the background
PUBLIC RELATIONS
Do you have a communication culture?
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A colour photograph of Mark Wright Snr - a white man with grey hair, wearing a navy shirt - and his son Mark Wright - a white man with dark hair and navy t-shirt. They are stood in a dark kitchen, Wright Jr rest his right arm on his father's shoulder
PUBLIC RELATIONS
Boots Hearingcare 'Do it for them' - inside the PR campaign
A steam train travels across green countryside with a town in the background and sheep in the foreground
PUBLIC RELATIONS
How smart marketing and comms can drive tourism footfall across the UK
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